Rachel Caires
VP, Design @ DEPT®
Pret A Manger
Client: Pret A Manger
Agency: Byte New York
As Pret’s Agency of Record, we managed their organic social presence on an Always On basis while also developing tentpole campaign work.
One such campaign, Eat Colorfully, celebrated the launch of Pret’s vibrant Summer Menu. Drawing inspiration from their bold and colorful offerings—think bright red and blue berries, golden mangos, and lush leafy greens—we brought the menu to life. For the hero video, we carefully curated talent’s outfits to complement the vivid hues of the featured ingredients, creating a visually striking and cohesive narrative.
My Part to play:
Campaign Art Direction
On set Art Direction
Editing: Jake Wojenski
Motion Design: Erick Cespedes
Design: Megan Lee