Our partnership with Twitch has been incredible over the past four years. We serve as their Always On creative agency, producing weekly content for their organic social accounts, as well as their live event coverage team for Twitch's largest annual events.

The most significant of these events is TwitchCon, which takes place twice a year: once in the US and once in Europe. In October 2023, we launched a teaser campaign to generate excitement for the Las Vegas event. As part of the campaign, we developed the TwitchCon Runner game. The game's objective was simple: dodge obstacles on your way to the event while collecting gold coins and event badges. The obstacles included aliens—fitting for Las Vegas—and traffic cones.

Fans on Instagram and TikTok got to play as the beloved Twitch chat emote, Cool Cat, bringing even more fun and engagement to the experience.

Scan the code to play it yourself on Instagram!

Creative Tech Lead: Nick Porterfield
Art Director: Jhowee Chiang
Senior Designer: Kai Charvet
Designer: Christie Wu
Lens player: Ro Otamendi