Rachel Caires

I’ve had my hands in a little bit of everything over the years, but my current obsession lies in helping brands forge stronger connections with their audiences through creative, impactful solutions in the digital marketing space.

My fascination with the intersection of audience behavior and content creation began during the 2016 U.S. election. Witnessing the incredible power of a brand’s voice and presence on social media sparked a deep curiosity: how can we harness audience insights to craft content that truly makes a difference?

Since then, I’ve built a full-service, in-house design team from the ground up at DEPT® Agency, driven by the belief that we can and should do it all, from crafting kick-ass deck designs to developing immersive 3D AR experiences. My goal has always been to cultivate a creative space for designers that thrives on innovation while staying rooted in ethics and humanity, even in a world where change is constant and technology evolves at breakneck speed.

And, well, outside of work, I’m just a jaded artist fueled by too much espresso, trying to stay sane by balancing the latest AI tools with acrylic paints.